Thinking of runniing one’s own live sound equipment company is a goal worth setting your sights on while living at the Gold Coast. After all, the city is alive 24/7 with Ozzie pubs, stylish cafes and bars where hipsters would just love to have Instagram photos taken.
Those looking to experience sharing and jamming their musical talents with others go to the best place to be in Gold Coast .. at the Home Of The Arts or HOTA. The place is a favorite haunting ground for talent searchers since this is where budding local performers hold concerts. The Outdoor Stage for one is a perfect venue for live events, being set in a large lawn with no gates and built with technical infrastructures.
Fulfilling one’s dream of being a provider of live sound equipment requires more than just knowledge of how every piece of equipment work, in order to produce the best audio quality with maximum efficiency. Things are not as easy once you have to deal with competition. You have to face the fact that you are not the only one who has entertained plans of setting up a company that can provide live sound equipment.
Some Important Pointers When Offering Live Sound Equipment as a Business
In any kind of business endeavour, it is quite important for you to establish your target market. That way, you will know how and to whom you will promote your business because you cannot go far by just waiting for someone to dial your number and do business with you. Knowing your competitors would be a great way to find out why performers or venues are choosing them and from there, think of ways on how you can make a difference.
It is likely that you already have established connections with local groups within your area. The fact that you are venturing into the business suggests that you have some degree of experience and expertise in providing this type of service.
One thing to always remember is that when putting your money into this business, make it a point to also put your heart into it. Treat performers you work with, with respect; keeping in mind that once they go out on stage, a great deal of their performance depends on the reliability of your equipment.
Do not forget the importance of financial planning. It is wise to have a financial model that will help you work out how much to charge and how many engagements you have to clinch in a month to get a reasonable rate of return on your investments. Since some performance markets might already be saturated, consider exploring other locations as they could have unexplored potentials.
Lastly, it always pays to have a backup plan in case some unforeseen crisis crops up. It would be wise to tie up with a reliable transport company or even a furniture removalist, if you are to venture into bringing your live sound equipment out of town. Still, you have to make sure you are contracting a removalist who has experience in handling and moving live sound equipment.